Hi Reader,

The day I stopped trying to be everyone's coach was the day my business actually worked.

I was a 3/5 profile running one-on-one coaching. Burning out. Exhausted. Wondering why I couldn't sustain what I was building.

Turned out I was in a business model that was fundamentally misaligned with how I'm wired.

3/5 profiles are here to GUIDE people through transformation in GROUPS. Not one-on-one. Not for long periods. GROUPS.

The moment I shifted to group programs, training containers, and transformational offerings? Everything changed. My energy returned. My capacity expanded. I could actually hold space.

It wasn't about being more disciplined. It was about HONORING MY DESIGN.

Below you will see a breakdown of all 12 profiles and what business models allow them to actually thrive (not just survive).

Notice the pattern, I've watched this happen too many times:

2/4 profiles in year-long programs (they need 3-month bursts, not marathons)

3/5 profiles doing one-on-one (they're here to guide GROUPS, not drain themselves 1:1)

5/2 profiles networking constantly (they're hermits; alone time isn't laziness, it's fuel)

6/3 profiles with too many constraints (they need freedom to experiment, or they'll suffocate)

Some profiles shine in one-on-one. Some explode in groups. Some need done-for-you service models. Some need speaking and influence. Some need flexibility and freedom.

It's not random. It's HUMAN DESIGN.

Your burnout isn't a character flaw. It's a design, desires and lifestyle problem.

You're not broken. You're not uncommitted. You're not 'not cut out for this.'

You're just building a business model that doesn't align with your Human Design profile, lifestyle or desires.

I see online coaches push the same formula to everyone. Year-long programs. Group coaching. One-on-one packages. Webinars. Funnels. Everyone's supposed to do the same thing.

Except... not everyone is designed the same way.

A 1/3 profile building what a 3/5 profile builds will burn out.

A 5/2 trying to network like a 1/4 will exhaust themselves.

A 2/4 trapped in a 12-month container will deplete.

It's not failure. It's misalignment.

Stop building a business that doesn't fit who you are.

Remember I believe the part don't exist without the whole and you need clarity on what you desire, how you want to work and the lifestyle you want to live.

If you want the complete, individualized guidebook to building a biz at the intersection of your design, desires & lifestyle order your very own HD Your Biz Catalyst Report. ​

Now with an encore presentation of Business Design Day happening July 20th.

Feel free to hit reply and share - What's your profile? What model are you in? Do they match?

As always please keep in mind, I believe that the parts don't exist without the whole and that you have to give yourself a permission slip to pursue that which you desire.

Here are the 12 Profiles & Business Models.

1/3 - RESEARCHER EXPERIMENTER

Theme: Safety through knowledge | Learn by trial and error

How they work:

✓ Need solid foundation before launching

✓ Lead through research and expertise

✓ Independent, self-directed

Ideal business models:

✓ One-on-one coaching

✓ Small workshops (specialized niche)

✓ Deep expertise-based programs

1/4 - RESEARCHER MAYOR

Theme: Inward focus + networks | Set the standard in niche

How they work:

✓ Thrive on personal connection with others

✓ Impact people on individual level

✓ Network is CRITICAL to success

✓ Feel safe and secure through relationships

Ideal business models:

✓ Network-based referrals (stay in your lane)

✓ Influencer/expert positioning

✓ One-on-one and small groups

2/4 - INTROVERT MAYOR

Theme: Oscillating alone/with others | Recognition as fuel

How they work:

✓ Naturally talented but can't explain HOW

✓ Need others to recognize their gifts

✓ Get depleted with people too long

✓ Security comes through recognition

Ideal business models:

✓ SHORT-TERM containers (3 months max)

✓ Workshops and speaking

✓ Walkthroughs/demonstrations

✓ Influence through network/referrals

2/5 - INTROVERT DISRUPTOR

Theme: Live in double projection | Must have alone time

How they work:

✓ Shy, need others to recognize them

✓ MUST have alone time (non-negotiable)

✓ Step in when traditional ways fail

✓ Innately talented but hidden

✓ Can influence large numbers

Ideal business models:

✓ Asynchronous/pre-recorded content

✓ Significant alone time built in

✓ Limited direct client interaction

✓ High-ticket, fewer clients

3/5 - Experimenter Disrupter

Theme: Experimentation into wisdom | Guide through failure

How they work:

✓ Learn by doing and failing (visible experiments)

✓ Here to guide others (5th line projection)

✓ Transform failures into wisdom

✓ Projectors burn out in 1:1 quickly

Ideal business models:

✓ GROUP PROGRAMS (leverage guidance)

✓ Transformational containers

✓ Teaching/mentorship (high-ticket)

✓ NOT one-on-one for long periods

3/6 - EXPERIMENTER MENTOR

Theme: Three life phases | Constant engagement/withdrawal

How they work:

✓ Exist in 3 distinct phases of life

✓ Constant cycle of engaging then withdrawing

✓ Seek partnership and understanding

✓ Understand transition is constant

✓ Authentic leaders, often before their time

Ideal business models:

✓ VIP days and done-for-you

✓ Self-study workshops/memberships

✓ Pre-recorded with Voxer support

✓ FLEXIBILITY is KEY (they test boundaries)

✓ Shorter containers, limited engagement

4/1 - MAYOR RESEARCHER

Theme: Networks + Foundation | On predetermined path

How they work:

✓ Build through relationships and networks

✓ Have solid foundation to share

✓ Feel pulled in many directions by network

✓ Things feel 'meant to be'

Ideal business models:

✓ AGENCY/SERVICE PROVIDER (high-ticket)

✓ Done-for-you services

✓ VIP/invite-only programs

✓ Referral-based (network IS the business)

4/6 - MAYOR MENTOR

Theme: Need others to fulfill destiny | Tension of social/observing

How they work:

✓ Concerned with other people

✓ Tension between being social and observing

✓ Learn to balance time with others

✓ Accepting, wise, share truth

✓ Act as council to other leaders

Ideal business models:

✓ Work with groups (OR limited interaction)

✓ The space in between can be challenging

✓ Leadership/council positioning

✓ NOT here to reinvent the wheel

5/1 - DISRUPTOR RESEARCHER

Theme: Highest universalizing power | Impact strangers via cold traffic

How they work:

✓ Projected on positively THEN negatively (watch for fall)

✓ Always prepared, concerned with safety/foundation

✓ Keen sense of timing (when to step in)

✓ Cannot work with people too long

✓ Here to impact STRANGERS (cold traffic)

Ideal business models:

✓ Pre-record ALL content, then offer live support

✓ Establish NEW safe foundation or way

✓ Slow and steady wins the race

✓ Limited ongoing client relationships

5/2 - DISRUPTER INTROVERT

Theme: Solve others' problems | Hermit wisdom

How they work:

✓ See solutions others miss

✓ Naturally talented (can't articulate)

✓ Need alone time to recharge

✓ Happiest when self-directed

✓ May feel isolated or misunderstood

Ideal business models:

✓ DONE-FOR-YOU services (showcase gifts)

✓ Self-directed courses (your way)

✓ Limited clients, higher prices

✓ Asynchronous delivery (work from hermitage)

✓ Your work speaks for you

6/2 - MENTOR INTROVERT

Theme: Lead by living example | Three life phases + integration

How they work:

✓ Lead by example (not by telling)

✓ Go through 3 phases (life transitions)

✓ Internal wisdom + outer role model

✓ Can step back and integrate

✓ YOUR LIFE IS YOUR MARKETING

Ideal business models:

✓ COACHING/MENTORSHIP (show the way)

✓ HIGH-TICKET packages

✓ Long-term relationships

✓ Role-model based (your evolution IS offer)

✓ Your personal integration IS transformation proof

6/3 - MENTOR EXPERIMENTER

Theme: Testing boundaries | Freedom and fluidity

How they work:

✓ Living as example through constant testing

✓ Test boundaries and go first

✓ Do things differently, change fundamentals

✓ Authentic leaders, often before their time

✓ Gain wisdom through experiments

Ideal business models:

✓ FLEXIBILITY and FREEDOM are KEY

✓ VIP days, done-for-you, self-study

✓ Workshops, low-ticket, membership

✓ Voxer support, pre-recorded content

✓ Need time to experiment (no details/constraints)

✓ Find business partner for nuances

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As always take what resonates and leave the rest. The parts don't exist without the whole and this is only one piece of your design.

Jamie