Hi Reader,

I am sitting here looking out over the sound.

The colors of autumn ever present.

Seals dancing, birds swirling.

Magic everywhere. Nature just fully owning the whole of who it is and the season.

Then I logged onto social and saw a plethora of people talking about the color level in Human Design and how it applies to business.

Like it is some breakthrough thing…

Some were throwing shade at one another (and me).

Others were copying, pasting, and editing my posts… thinking that a post or knowledge is enough to go out and teach.

A whole bunch of people trying to be anyone other than themselves.

And I said to myself… no more.

I have stood silent about the state of the industry.

Why?

Because I saw the writing on the wall almost a decade ago, when my social media agency gave me a view behind the curtains of some of the biggest names in the industry.

This online industry is in for a reckoning.

Glittery marketing.

Slick sales tactics.

Vapid deliverables.

Shallow mastery.

I left my agency in part because I didn't feel fulfilled in the work AND because I was appalled.

I felt sick most days because of what I saw happening behind closed doors.

The fake-ness. The lies. The games.

The constant cycle of copying, pasting, and editing other people's work.

The one bad launch away from losing it all.

Duct-taping it together on credit, paying their guru to give them something to sell to the next round of people.

And it was everywhere.

EVERYWHERE.

Even the ones you think created their stuff. They just did a better job at hiding it.

I don't share this to make you feel bad about where you are or if you have purchased something from someone whose ethics are questionable.

I fell for it too.

I got caught up in the hype of it all. The glittering allure of the shortcut, the easy path, the seven-figure life.

And quite frankly, the Human Design for business space is falling into the same pattern.

And it makes me feel sick, again, because this work I've spent the last five and a half years pouring myself into will actually change your life, your business, and your clients' lives if you lean into it. If you integrate it. If you do the work and stop expecting a shortcut.

The online marketing/guru/info products space has made the collective believe that success comes from shortcuts, hacks, and jumping on trends. That as long as you stay one step ahead of your client, that's okay. (It's not, but that's for another post.)

Most of the guru industry lacks the depth AND their own integration and embodiment.

They are just great marketers.

Many of the gurus are operating to their own detriment: burned out, barely keeping up, and running on an activated nervous system.

The industry has made it the norm to copy someone's post for the dopamine hit of social, or take their materials, change one word or color, and resell them. It's not inspiration. It's IP theft.

The industry has made it the norm for entrepreneurs to finance their clients' education, training, and coaching. What often goes unsaid is how much of a big launch number is made up of payment plans that may never be fully paid. That model puts strain on everyone. It stretches clients into commitments, often because they are pressured or they may not be ready for, and it leaves the people doing the work carrying the risk.

The industry has made it the norm to trend hop, pivot, and pressure. It's not the way forward.

But I'm going to let you in on a little secret… that's not how REAL, SUSTAINABLE By Design businesses work.

They don't throw single-use offers at the wall and hope they stick.

The most successful businesses and entrepreneurs I have supported in my nearly 23 years in business aren't the people who chase the shortcut or look for the quick fix.

They put in the work to gain mastery and create a wow experience, developed over time, that renders people better off for their time together.

They hold good space that creates transformation.

They do the work in their business, in their mastery, and on themselves.

They don't shortcut or hack, because they know it only delays getting where they want to go.

They take radical responsibility for where they are and where they want to be.

They say no and hold their boundaries.

They don't say yes to something just because they need the money.

They own their mastery, their role, and only say yes to the work that aligns with where they want to go.

I have not shared this publicly yet, but I have spoken to my existing clients about it and shared it with my Open House groups.

Here's what's changing, effective immediately:

• No more hard deadlines. I'm moving away from pressure launches. I'll still offer incentives to people who commit early, but I won't set an arbitrary date to push you into a decision.

• The Whole-Self Sales & Marketing Founding Membership and Book stays open until all 100 limited edition copies are claimed. I set the October 9 deadline so books would be in hand for the event, but you'll have your report either way, so the date doesn't matter. When the 100 copies are gone, it goes into the vault, and I don't yet have a date to offer it again. We have 43 copies left.

• No more payment plans. I'm stepping out of the role of being a bank, once and for all.

• No more programs that encourage dabbling. That includes ongoing formats like 12-week programs.

• HD Wild is my primary focus. All roads in my business will lead into HD Wild – Ecocentric Human Design Training & Certification and its supporting specialties and tracks.

• Ongoing HD for Business support will be for HD Wild students only. All other HD for Business work will come as workshops or short experiences like the Whole-Self Sales & Marketing Experience. If you're a current client, this does not affect you because I am committed to completing any existing experiences.

• More books. I'll be releasing books in both the Human Design and Human Design for Business spaces so you can get a taste of my work. Something I have been sitting on…

• More languages. I'm adding additional languages to my books, trainings, and programs. If you need a specific language for an experience, let us know.

• My full 2027 calendar will be released by November 1, 2026, so you can discern what you would like to join.

• Ecocentric Human Design Standards are coming in the next few weeks, alongside the 125-hour HD Wild – Ecocentric Human Design Training.

I no longer desire to compete in an industry that believes shortcuts are the way forward, where I have to be on alert and come up with creative ways to keep people from stealing my work.

I will no longer create offers that perpetuate dabbling and this culture.

And if you are still reading, perhaps you are my people.

I am here to create, teach and synthesis. To train the people in this industry doing the work.

I've been afraid to claim this role because I've thought, who am I to do it?

To step away from an industry that I've known and forge a new way forward.

And yet, in the last few months I've gotten way too many confirmations that the time is long overdue.

I was one of the first to weave Human Design and business together, and I will continue to elevate the standard of what that means.

Because I refuse to let this work degrade into guru online culture.

I truly believe this work is the work our future, our new world, so desperately needs…

And we need more people who understand the depth of it.

The practicality of it.

And actually understand how to apply it, integrate it, and embody it… both for themselves and the people in their world.

This doesn't happen by dabbling or taking one workshop.

The Whole-Self industry is arriving.

Human Design is the tool.

Where mastery, integration, embodiment, and individualization are non-negotiables.

The question is: will you lean in, tend to, let go, and reckon with your beliefs to gain mastery, embody who you were meant to be, and do the work to build the new world?

Will you join me in being one of the first to set the standard for what it means to be HD Informed?

To create HD Informed Experiences, where integration and embodiment create evolution, turning points, and transformation?

Will you give yourself a permission slip to do the work you were told is unrealistic or silly by some guru who was simply trying to keep up?

The time has arrived, and it is time to discern what world is built next…

In harmony and resonance with your nature or swimming against it, meeting resistance along the way.

As always, take what resonates and leave the rest.

With your design in mind,

Jamie

P.S. Going forward, I will still be talking all things Human Design, just with an emphasis on training, integration, and embodiment.